Betty Luminous Reflectors launch and early production adoption
Official release with product background, availability, and early industry adoption.
Press
Press, appearances, and published coverage.
A central place for press releases, podcast appearances, printed coverage, interviews, and media resources related to Illya Friedman, Hot Rod Cameras, Betty Lights, The CinePod, and Production Futures.
Featured Press Item
Betty Luminous Reflectors launch and early production adoption
Latest official release, pull quotes, product context, and background for media covering reflected light, cinema technology, and production tools.
Read ReleaseA conversation about reflected light and practical innovation
Long-form appearance discussing Betty Lights, Hot Rod Cameras, and why better tools change production decisions.
ASC Magazine covers the Betty Luminous Reflector system
Feature coverage on the design, optical approach, and early cinematographer response.
Building a cinema technology company around trust
A discussion about consultative sales, production support, and what filmmakers actually need from vendors.
Production Futures announces Oregon studio-system research initiative
Background on the development of an Oregon-based production infrastructure and IP model.
Recent Appearances
The Cinematography Podcast
A host profile and conversation archive.
View appearance →Production Systems
On better workflows and risk reduction.
View appearance →Reflected Light
Live demo and technical conversation.
View appearance →