BETTY LUMINOUS REFLECTORS ADOPTED ON DISCLOSURE DAY, APEX AND THE 2027 BAYWATCH REBOOT
A new approach to reflected light is finding its way onto some of the industry’s highest-profile productions
Press
Press, appearances, and published coverage.
A central place for press releases, podcast appearances, print and digital coverage, interviews, and media resources related to Illya Friedman, Hot Rod Cameras, Betty Lights, The CinePod, and Production Futures.
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BETTY LUMINOUS REFLECTORS ADOPTED ON DISCLOSURE DAY, APEX AND THE 2027 BAYWATCH REBOOT
A new approach to reflected light is finding its way onto some of the industry’s highest-profile productions
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The Official ASC Magazine Covers the Betty Luminous Reflector System
On the eve of the debut of the Charlize Theron/Netflix movie APEX, American Cinematographer drops the details of a groundbreaking new reflector system
Betty Luminous Reflectors launch and early production adoption
Official release with product background, availability, and early industry adoption.
A conversation about reflected light and practical innovation
Long-form appearance discussing Betty Lights, Hot Rod Cameras, and why better tools change production decisions.
Building a cinema technology company around trust
A discussion about consultative sales, production support, and what filmmakers actually need from vendors.
Production Futures announces Oregon studio-system research initiative
Background on the development of an Oregon-based production infrastructure and IP model.
Film Courage Podcast - What Filmmakers Should Understand About Cameras And Cinematography
Illya appears in a long form interview sharing thoughts on a wide variety of topics including; the current state of cinema / cinematography, and his personal backstory about getting into the business.
Creating a Podcast That Lasts - Workshop Lecture @ Podconf 2023
At the largest podcasting convention in the Pacific Northwest Illya co-hosted a lecture workshop wiith producer Alana Kode on how to hone a podcast’s focus, create quality audio, and design a plan to sustain a well-executed workflow for each episode.
Sparking the HDSLR Revolution - Film & Digital Times
In the early days of mirrorless cameras, no one called them that. HDSLR was the preferred nomenclature. Probably the most respected tech journalist for professional camera equipment, Jon Fauer ASC, published a story about a first of it's kind small format cinema camcorder and casually credited Illya Friedman with "probably sparking the HDSLR revolution"
Hot Rod Mods Canon EOS PL - Film & Digital Times
In this article Jon Fauer, ASC put together an 850 words all about the earliest professional cinema lens mount modifications of Canon DSLR cameras.
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Recent Appearances
A conversation about reflected light and practical innovation
Long-form appearance discussing Betty Lights, Hot Rod Cameras, and why better tools change production decisions.
View appearance →Building a cinema technology company around trust
A discussion about consultative sales, production support, and what filmmakers actually need from vendors.
View appearance →