BETTY LUMINOUS REFLECTORS ADOPTED ON DISCLOSURE DAY, APEX AND THE 2027 BAYWATCH REBOOT
A new approach to reflected light is finding its way onto some of the industry’s highest-profile productions
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Observe. Revise. Ego-less Work. Always.
I've come up with five letters built around four concepts to work better and more creatively every time.
Production Futures Open →
The Official ASC Magazine Covers the Betty Luminous Reflector System
On the eve of the debut of the Charlize Theron/Netflix movie APEX, American Cinematographer drops the details of a groundbreaking new reflector system
American Cinematographer Magazine Open →
The Surprising Popularity of the CinePod
Could 5 million downloads be wrong?
The CinePod Open →
Better Productions Come from Better Systems
Why production systems protect the audience, the story, the people, the money, and the finished work...
IllyaFriedman.com Open →
Case Study: Pixar’s Braintrust as a Production System
A placeholder case study examining how Pixar used a repeatable feedback system to protect story, improve ideas, and reduce creative risk.
IllyaFriedman.com Open →
The Camera Is Rarely Why an Image Looks Expensive
What actually makes an image cinematic has little to do with the camera.
IllyaFriedman.com Open →
Soft Light and Flattering Light Are Not the Same Thing
A simple distinction that changes everything you do with light.
Betty Lights Open →
Betty Luminous Reflectors launch and early production adoption
Official release with product background, availability, and early industry adoption.
Betty Lights Open →
A conversation about reflected light and practical innovation
Long-form appearance discussing Betty Lights, Hot Rod Cameras, and why better tools change production decisions.
Podcast appearance Open →
The Problem With Being a Film “Maker”
This essay started off being about the words we use to describe the people who "make" movies. But should that be what we call it?
Essays Open →
Building a cinema technology company around trust
A discussion about consultative sales, production support, and what filmmakers actually need from vendors.
Podcast appearance Open →
Production Futures announces Oregon studio-system research initiative
Background on the development of an Oregon-based production infrastructure and IP model.
Production Futures Open →
Film Courage Podcast - What Filmmakers Should Understand About Cameras And Cinematography
Illya appears in a long form interview sharing thoughts on a wide variety of topics including; the current state of cinema / cinematography, and his personal backstory about getting into the business.
FilmCourage.com Open →
Creating a Podcast That Lasts - Workshop Lecture @ Podconf 2023
At the largest podcasting convention in the Pacific Northwest Illya co-hosted a lecture workshop wiith producer Alana Kode on how to hone a podcast’s focus, create quality audio, and design a plan to sustain a well-executed workflow for each episode.
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Sparking the HDSLR Revolution - Film & Digital Times
In the early days of mirrorless cameras, no one called them that. HDSLR was the preferred nomenclature. Probably the most respected tech journalist for professional camera equipment, Jon Fauer ASC, published a story about a first of it's kind small format cinema camcorder and casually credited Illya Friedman with "probably sparking the HDSLR revolution"
Film & Digital Times Open →
Hot Rod Mods Canon EOS PL - Film & Digital Times
In this article Jon Fauer, ASC put together an 850 words all about the earliest professional cinema lens mount modifications of Canon DSLR cameras.
Film & Digital Times Open →
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